The Client Journey: What to Expect When You Work With Us
Embarking on a property or design project is one of life’s most exciting ventures. It’s also one of the most personal. At murfo, we never forget that behind every brief there is a family, a dream, or a vision waiting to be realised. Our role is to make that journey not only seamless, but deeply rewarding.
A Relationship Built on Trust
From the very first conversation, we take the time to listen. What inspires you? How do you live day to day? What do you hope to feel when you walk into your home? These questions guide everything that follows. For Dominic, our Client Director, this is where the journey truly begins. His role is to translate aspirations into a clear path forward, ensuring clients feel understood and supported from the outset.
Trust is the cornerstone of every project. Our clients are often balancing demanding careers and international lifestyles; they rely on us to anticipate needs, resolve complexities, and safeguard their vision. By building strong relationships rooted in clarity and discretion, we allow them to enjoy the process without being consumed by it.
Projects as Diverse as Our Clients
No two journeys are ever the same. Some clients approach us seeking design advice and furniture supply to refresh a single room; others require a comprehensive refurbishment, whether for a family home, a restaurant, or a private bar. The scale may vary, but our commitment to detail and quality remains constant.
For us, it’s not about the size of the project, it’s about the integrity of the vision. Every commission, whether intimate or expansive, receives the same level of care, expertise, and creativity.
Step by Step
While each project is unique, our approach follows a rhythm designed to keep clients confident and informed:
Discovery - We start with in-depth conversations, exploring goals, preferences, and lifestyle requirements. This stage is about clarity: understanding not just what you want, but why.
Vision - Cherie and the design team craft a concept that captures the essence of your project. From mood boards to material palettes, this is where creativity begins to take form.
Planning - Practicality meets vision. Kevin and the project team refine budgets, schedules, and technical details to ensure the concept is achievable without compromise.
Execution - With everything in place, work begins. This could mean on-site management of a full refurbishment or the seamless coordination of furniture delivery and installation. Whatever the scope, the same rigour applies.
Handover - The most rewarding stage. Walking clients through their completed space, seeing their reaction, and knowing every decision along the way has led to this moment.
The Luxury of Ease
We believe that true luxury is the freedom to enjoy the process. Our clients do not want to be burdened by endless decisions or site management. Instead, they want assurance that every detail is being handled with care. By acting as their advocates, we absorb the complexity so they can focus on the excitement.
Dominic often says that his role is to “smooth the edges.” This might mean scheduling a call across time zones, arranging a private viewing of a property before it comes to market, or quietly resolving an on-site challenge before the client is even aware of it. The goal is always the same: to protect the client’s peace of mind.
Beyond the Project
For us, the relationship doesn’t end when the keys are handed over. Many of our clients return to us for new ventures, additional properties, evolving design projects, or simply advice. These ongoing partnerships are a testament to the trust we’ve built, and to the belief that the client journey should be as lasting as the homes themselves.
Our Commitment
At murfo, the client journey is not a process to be endured; it’s an experience to be savoured. With expertise spanning property, design, and development, we offer a holistic service that ensures consistency from the first sketch to the final flourish. Every decision is guided by one principle: making the journey as effortless and inspiring as the finished result.
Because while our work may be defined by design, our success is defined by relationships.